In this article, we’re going to offer you a thorough overview of how to launch a music profession. This post is meant to be useful, we think.
The music business in Nigeria has long existed and prospered. It has created legends, some of whom are even well-known globally, such as Sunny Ade, Fela, and 2Baba. Many young Nigerian artists are bringing honour to our nation outside of its borders, and if you plan your future well, you can emerge as Nigeria’s next great thing. If you’re interested in pursuing your goal of playing your music in front of more than 30,000 spectators at Teslim Balogun Stadium, We’ll show you how to do it in this piece.
Overview of the Nigerian Music Industry
The Nigerian music business is large, and many factors must be taken into consideration when developing a profession. Many young, aspiring artists fail to break out because they do not adequately plan out their futures.
With no fan group, social media footprint, career strategy, or objective, many of them typically only release one track as a single once every year. Even though there is no formula for success, many different artists have found success through various methods.
Because a vocation in music is work and you must behave and appear professional, there is a standard method for attaining expertise.
This phrase is ambiguous because, in the context of music, success can imply a variety of things. We’ll take on the money part, though. Wizkid, Davido, Burna Boy, Simi, Olamide, and other A-list performers in Nigeria typically charge between 3 and 2 million nairas as their performance fees. This cost is flexible, though, as some A-list performers have been known to accept gigs for as little as 500,000 naira and as much as 10 million nairas for a 10-minute set. Additionally, since they receive substantial annual endorsement payouts, endorsement agreements are another gold mine for musicians. Tiwa Savage, Wizkid, Davido, and a few other musicians were the first to secure a lucrative endorsement agreement with Pepsi. Another major benefit is that this celebrity can support multiple brands as long as they don’t make the same product. Yes, if you represent a brand like Pepsi, you get Pepsi delivered to your house every month. Some of them even get lifelong supplies of the company’s goods.
Note: We suggest you avoid entering the music business for the money. Many people make this error, and they typically end up trapped in a sea of regret. Perform music for the love of it; the money will follow.
How to Begin Your Music Career in Nigeria
As we describe in clear words how to begin your music profession in Nigeria, pay careful attention here are some of the things you can consider while pursuing a music career in Nigeria.
Make a Plan
This is what we would like you to refer to as the “I promise myself list”; it is a comprehensive summary of the goals you have for your musical profession for the coming year. If you want to increase your fan base or incorporate a well-known artist in your music, you should share a song once a month, an album, or a mixtape. Write down all of your objectives in this book, make sure to adhere to them, and return to review them as your professional job progresses.
Release Solo Songs
The majority of Nigerians are more interested in popular songs than albums or mixtapes. Instead of attempting to alter this mindset early in your job, just go with the flow. Additionally, recording solo recordings is less expensive than recording an album with roughly 9 songs. Only after you have amassed 200 or more fans should you think about releasing a record because you can then be confident that people will buy it. Let us now describe how to issue a hit song in Nigeria. We listen to a lot of music, so we typically know when a tune is going to be a hit. Nigerians adore tracks that have a good beat, are relatable and can be danced to. Consider tunes like Fia by Davido, On the Low by Burna Boy, and Case by Teni. Although the lyricism in Nigerian music is very poor, you shouldn’t just sing “baby your waist na kprokopro”; instead, strive to perform songs with deeper meaning. In a market that is already overly competitive, this will help you stick out. If you want to create afro-pop, focus on the refrain. Establish a rhythm for it and make sure it can hook your audience. Always think about adding a backup performer; even though it might be more expensive, it will give your song more substance.
Choose Your Producer Wisely
We can tell you from personal experience that there are some bizarre creators out there. Many of them simply purchase a notebook, a microphone, and some speakers, then identify themselves as sound engineers. Take your time selecting the sort of studio you would work in, and feel free to seek assistance from other upcoming artists on social media. A normal audio session will cost between 15 and 20,000 nairas at a studio. The musicians who charge up to 200,000 nairas include Kidominant, killer beats, Fresh, Sarz, and others as your music career advances. You can even set up your workshop in your home if you’d like. In addition to being more affordable, this gives you more artistic power over your music, allowing you to write a song on the spur of the moment without having to pay anyone.
Invest in Your Brand
Your brand is everything in the music industry. It is how people perceive you and your music. Invest in your brand by creating a unique logo, getting professional photos, and designing a website. Your social media presence is also essential in building your brand. Ensure that your social media pages are active and engaging.
Be Persistent and Patient
Starting a music career in Nigeria is not an overnight success story. It takes time, effort, and patience. Be persistent in promoting your music, attending shows, and networking. It may take some time before you get your big break, but stay focused on your goals.
Get a Professional Team
Finally, to succeed in the Nigerian music industry, you need a professional team behind you. This includes a manager, publicist, and lawyer. A manager will help you with bookings, collaborations, and promotions, while a publicist will help you to get media coverage. A lawyer will help you with contracts and legal issues.
In conclusion, starting a music career in Nigeria is a challenging but rewarding journey. It requires hard work, dedication, and commitment. By developing your unique sound, building your network, understanding the business side of music, investing in your brand, being persistent and patient, and getting a professional team, you can build a successful music career in Nigeria.
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