Grammy Award winner from Nigeria, Burna Boy continues to defy history. This time, as the first African artist to reach 200 million streams on Boomplay’s music streaming platform.
Boomplay streams are computed using industry-recognized standards, with no fewer than thirty-second streams equaling one stream count. Barely a year after becoming the first artist to reach the 100 million streams milestone on Boomplay, Burna Boy has gone on to double the achievement, becoming the first artist to be streamed 200 million times on the streaming service.
Since the publication of the Outside album, which presently has 10 million streams, the Grammy Award winner’s popularity has skyrocketed. African Giant, his critically praised and Grammy-nominated follow-up album, now has over 43 million streams, four times more than his prior body of work, reflecting his expanding following and growth. Twice As Tall, his 2020 album, has been streamed twice as much as African Giant, with over 80 million streams on Boomplay.
Boomplay’s Director of Artist & Media Relations, Tosin Sorinola, who presented the Afrofusion musician with a plaque in honour of this achievement in Lagos, Nigeria, said it was an epochal event in the history of the African music market. “This is another historic feat for Burna Boy, Boomplay, and the entire African music business,” she remarked. This result demonstrates that African music listeners are quickly catching up to the digitization and streaming of music, which Boomplay is supporting. With this advancement, artists will be able to earn even more on our platform.
“Burna Boy is a really talented vocalist whose work will continue to have a great impact on people all over Africa and the rest of the world.” We are pleased of what he is accomplishing and his milestone successes on Boomplay; to that end, we at Boomplay give this plaque to him in special appreciation of his efforts to the industry thus far and look forward to even more outstanding achievements.”